Redefining In-Building Coverage with ORAN
ABSTRACT:
From Venues to Enterprises, traditional Distributed Antenna Systems (DAS) are showing their limits—complex, space-consuming, and costly to maintain. O-RAN changes the game for in-building deployments by delivering architectural simplicity and significant savings. Unlike macro networks, O-RAN finds its ultimate business case for in-building coverage by achieving 60–80% reductions in space, energy, and CAPEX and eliminating radios, coaxial cabling, and attenuators. This session explores what are the one or two architecture changes that make O-RAN + DAS materially better than legacy DAS; Why O-RAN finds its ultimate business case in-building, and how does an O-RAN based DAS enable new funding mechanisms and can we finally turn to Enterprise-led investment models.
SPEAKERS:
Rob Soni - VP- RAN, AT&T
Amanda Toman - Director, Wireless Innovation Fund, NTIA
Akhil Gokul - VP, Head of Technology, Ericsson
Alok Shah - VP of Strategy & Marketing, Networks Business, Samsung Electronics America
Gilberto Brizzi - CTO-MNO, JMA Wireless
Diana Krupa - CMO, JMA Wireless
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